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Vice President Marketing

Memphis, TN

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Job Description Position Overview: The VP of Marketing position will be responsible for developing and executing a defined marketing and communications strategy and brand awareness that supports the strategic direction, tactical needs and business growth needs for the organization. The VP of Marketing will work in close alignment with his or her peers to lead programs and functions which will build a collaborative culture where the marketing and development programs drive decisions informed by reliable market tested data. Duties & Responsibilities: Develop and deliver successful marketing communication plans and campaigns for events, sales support and internal and external communications, including defining objectives, identifying audiences, messaging, determining and integrating marketing mix, timeline development, budgeting, and execution of all deliverables and success measurements Directly responsible for the coordination and implementation of all marketing and merchandising efforts to drive ongoing awareness Collaborate cross functionality on projects with key stakeholders from across the organization; including provider sales, managed care, trade relations, as well as the General Merchandise side of the business Coordinates all marketing programs including acquisitions, closures and new stores Leads and approves all creative elements, including monthly circular, quarterly signing events, recruitment activities and branding standards Manage all elements of signage, including In-store, quarterly events and window signage Negotiates and coordinates with various suppliers to support and sponsor co-op programs Manages annual Marketing budget and related expenses Will develop and manage the annual marketing planning calendar in connection with all departments with expectation of timely, flawless execution Manage and lead the Marketing Team to success in all business measurable iniatives Job Requirements Knowledge & Skills: Minimum 3-5 years of Marketing, Creative Design and Development Microsoft Office (Word, Excel, PowerPoint, Outlook) Proficient with Adobe Creative Suite Working knowledge of the healthcare industry Strong Oral and Written Communication Skills Management experience in a retail setting at a Director or above level would be a plus Education: Minimum of BS in Business, Marketing or related field

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