Apple & Associates, Inc.
200,000 - $300,000
COMMUNITY - VP COMMUNITY AND GROWTH
We’re an exciting start-up developing a cryptocurrency network based on an open-source third generation blockchain we’re creating which is focused on setting a new standard in security and protection for buyers while solving a widespread problem in game development funding.
We’re looking for a VP of Community and Growth who will be responsible and own the entirety of growth from awareness, acquisition, activation, retention, revenue and referral. You will be optimizing the entire funnel by building core product values, ensuring our community is able to experience those core values as soon as possible and help users experience these core values as often as possible within a short period of time through a holistic approach. You will need a high level of analytical problem solving, project management and collaboration skills as you design and implement user acquisition strategies. You’ll work to optimize our conversion funnels, test and determine direction across channels and scale best practices.
Reporting directly to the CEO, you’ll be developing and leading the Community and Growth team to ensure a healthy and vibrant community is supported with information on the company, company products and our desire to make a positive change in the industry.
Duties and Responsibilities
? Responsible and own the entirety of growth for both the community and product across each of the following: awareness, acquisition, activation, retention, revenue and referral.
? Drive and take responsibility for all KPIs related to community and product growth, focusing on building as priority the virality of both the community and product.
? Work with product and engineering on prioritization, testing and knowing what it takes to get product pushes out quickly and high quality.
? Work with the Chief Economist on community and product retention and growth.
? Build and maintain analytics and systems to measure performance.
? Own, develop and refine our referral strategy as part of the overall growth strategy.
? Select and implement various growth tools to make the team more efficient.
? You will create and continuously refine online and offline acquisition strategies.
? Manage all online and offline channels.
? Use knowledge of customer economics to pull the right levers across all online and offline acquisition channels.
? Select and manage both in-house team members and agencies and third-parties to execute acquisition campaigns.
? Work closely with CTO, CE and CPO on alignment of messaging, communications and differentiators within the funnel for both community and product.
? Collect and utilize deep customer insights to develop an understanding of user needs, habits and perceptions to seed our strategy regarding community and product virality and acquisition.
? Optimize user segmentation using analytics to better improve customer definitions for virality and acquisition.
? Create and implement re-targeting strategies within the community and product.
? Manage and build a team who designs and implements tests for both acquisition channels and the conversion funnel.
? Stay curious and relevant on new and evolving strategies.
? A/B test landing pages (both web and mobile app) and stages of the conversion funnel to improve conversion rates.
? A/B and continuously iterate team and strategies to optimize for growth and virality of the community and product.
? Work closely with CTO, CE and CPO to implement tests and features outside of the conversion funnel that may impact overall growth, focusing on any impacts on the virality of the community and product.
? You’ll need at least a Master’s degree in communication or marketing.
? At least 5 years experience directly in an executive level growth and acquisition role in a technology company with a global product and/or services platform.
? Experience managing teams to implement funnel optimization strategies.
? Deep expertise in excel, SQL, SPSS and other analytical tools.
? Experience managing external consultants.
? Deep experience in setting up and managing multiple online and offline channels: search, social, display, direct mail, etc.
? You must know basic acquisition strategies, knowing what works and what doesn’t, and always have a pulse on new methods coming to the market.
? You must be analytical. Digging deep on the numbers and motivated by the results of trackable and quantifiable data.
? You’re a solutions-focused thinker, quick to test new strategies and campaigns.
? You sit on the line of execution and strategy and are comfortable wearing both hats.
? You have extensive experience managing both short and long-term acquisition budgets.
? You’ve seen both great success and failures in growth, and when you failed, it was fast. You need to be able to talk about these, proving examples of both.
? You’re excited about blockchain technology, communities and how a distributed platform can change the world.
? Excellent social and networking skills with the ability to influence, persuade and negotiate.
? Excellent abilities creating content that drives engagement and lead generation.
? Significant experience planning and hosting in-person events and meetups that support the main business strategy and hit significant strategic goals.
? Committed to the highest levels of integrity, ethics and professionalism.
Key Traits We’re Looking For
Platform (dev relationships)
Platform (end user relationships)
? Competitive Salary
? Awesome bonus
? 20 days annual leave
? 8 days personal leave
? 100% medical, dental and vision insurance
? Life insurance
? 401(k) and FSA
? Free shuttles between Caltrain Menlo Park and office
? Gym on site, accessible 24/7
At Apple & Associates, we understand that relationships are what make us stand apart. Whether you are a client or a candidate, you are an extension of the Apple & Associates’ family. Many of our recruiters have been with the company since its earliest days. They take great pride in the relationships they build; always emphasizing high standards, ethics and quality service. Our President, Debi Apple started her recruiting career in Aiken, South Carolina. She quickly became a top producer and leading authority in recruiting for the medical device, pharmaceutical and consumer product industries. Her passion and drive led her to open Apple & Associates in 1993. Under her leadership, Apple & Associates has grown to be one of the leading recruiting firms in these industries. Our company is proud to represent two of the largest medical device and pharmaceutical companies in the U.S., Covidien (formerly known as Tyco Healthcare) and our first and longtime client, Becton Dickinson. Now headquartered in Chapin, South Carolina, Apple & Associates has offices from coast to coast, offering regional recruiting expertise throughout the U.S. and Latin America. Our searches and permanent placements represent all levels, from CEO to staff level positions.