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Job Details

VP Marketing Operations Enablement and Innovation

Company name
Teachers Insurance and Annuity Association of America

Charlotte, NC

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POSITION SUMMARY: This function will aggregate and synthesize marketing operational data to create multi-level reporting to empower marketing leaders, measure operational performance to identify opportunities to drive efficiency, and ensure success of enterprise programs through project management and change management discipline and practices. KEY RESPONSIBILITIES AND DUTIES: oBuild management reporting capability as core function essential to marketing operations, ensuring systemic connection to business goals and strategic priorities oEnsure project management rigor to enterprise marketing and communications initiatives oGuide change management practices across marketing oAnalyze KPI trends to identify and implement process and workflow improvement opportunities oEstablish capacity planning capabilities to manage demand across the enterprise *Develop roadmap of prioritized marketing and communications technology capability investments in partnership with IT *Align and rationalize marketing platforms to increase seamless integration within marketing operations processes *Identify opportunities to best leverage existing capabilities broadly across marketing enterprise (e.g. increase marketing operations automation) Management\/Leadership Responsibility: Yes. Role will directly manage 4-5 employees and indirectly manage 8-10 employees. The functions managed by the direct reports: Metrics and Reporting, Marketing PMO\/Change Management, Process Design and Measurement, Workflow Design and Management, and Capabilities and Innovation. Budget Responsibility: Yes, the position will have responsibility for managing an operating budget of approximately $4M. Impact: TIAA is committed to transforming marketing execution and this position is critical to leading change across several marketing operations functions. Introduction of a Metrics and Reporting function focused on measuring and analyzing operational efficiency enables data-driven investments and trade-off decisions across the businesses. Expansion of Change Management practices ensures adoption and sustainability as we continually change and adapt to remain relevant marketers who engage customers in ways that are most meaningful to them. This position is also responsible for evolving our processes to make marketing delivery more simple and reducing the time to market. Problem Solving: Aggregation and synthesis of data, definition of KPIs and creation of meaningful reports will require analytical skills and the ability to make the complex data environment simple. Functional Knowledge: *Process design *Process measurement *Report automation *Data aggregation *Capacity Planning *Ability to assess current marketing capabilities and tools against future state needs to close gaps Business or Industry Expertise: *General knowledge of diversified financial services industry preferred *Detailed knowledge of marketing process required *Detailed knowledge of marketing technology products and tools Interactions\/Interpersonal Skills: *Partner closely with marketing operations leadership to establish KPIs and identify areas of improvement *Collaborate with Finance and Analytics areas to build connections to business and financial outcomes *Credible and objective resource to marketing leaders as they make data-driven decisions *Partner closely with marketing stakeholders and IT leadership to evolve capabilities QUALIFICATIONS: Required Skills: oBA\/BS required; Masters degree preferred o10 years Leading teams responsibility for quantitative analyses oStrong understanding of operational data and reporting oTableau or equivalent reporting tool oExcellent communication skills oProcess design oProcess measurement oReport automation oData aggregation oCapacity Planning oDirect experience with Marketing function oStrong ability to influence oAble to manage multiple high priority tasks or projects at a single time Desired Skills: o10 years Six Sigma Certification oGeneral knowledge of diversified financial services industry preferred Strong working knowledge of modern marketing technologies Equal Employment Opportunity is not just the law, it\u2019s our commitment. Read more about the Equal Employment Opportunity Law.

Company info

Teachers Insurance and Annuity Association of America

Company Profile

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