Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
Similar Jobs
View more jobs in New York City, NY
View more jobs in New York

Job Details

AVP Marketing Solutions

Company name
AT&T Inc.

Location
New York City, NY

Apply for this job






19 hit(s)  

Profile

AVP Marketing Solutions

in

New York

New York

AdCo Marketing Solutions

Overall Purpose: Lead strategy, development and execution of AdCo’s marketing and advertising programs. This position will author the details of the marketing plan and manage the team to rigorous execution. Be accountable to the metrics of success for marketing and advertising programs.

Key Roles and Responsibilities:Responsible for the development and execution of a clearly defined marketing and advertising strategy in a manner that supports consistent business growth, enhances brand equity and drives commercial preference. This position holds the primary responsibility for planning, organizing, and managing marketing and advertising functions to achieve the company objectives of business development, profitability, and brand visibility while ensuring a consistent marketing message and position in alignment with corporate strategy. Successful leaders in this role will have a proven track record of building and leading a team to achieve specific goals in response to customer and business needs. This team leader will exude executive presence and exemplify excellence in cross team collaboration with her/his counterparts in other marketing functions, sales, operations, product management and finance. The position will require a sophisticated understanding of the digital marketplace. Specific categories of expertise should include, but not limited to: digital advertising; addressable television; data-driven linear television; programmatic advertising; audience targeting; ad serving; audience data collecting/tracking; media reporting and analytics. The business leader in this role will have a deep sense of customer needs, and an in-depth knowledge of competitive offerings and strategic direction. From this fact base, the leader of Marketing Programs, AdCo will create a clear value proposition for customers and clients and the overall corporate brand position.

It is imperative that the head of AdCo Marketing Solutions is an individual that can lead in a fast paced, high-energy environment and has a passion for creating solutions out of complex data and with minimal direction. The ideal candidate must be able to execute against a number of responsibilities simultaneously, requiring a genuine ability to multi-task and deliver. Supervisory: Yes

Responsibilities will include but are not limited to:

Create, manage, coordinate and execute marketing strategies and implement tactical plans that drive commercial preference and profitability of the product family and meet/exceed business expectations

Develop unique value propositions as well as call to action oriented advertising targeted toward key customer segments that increase brand awareness and drive incremental commercial preference

Lead and manage Event Marketing, Sponsorships (National/Regional), Direct Marketing, CRM/Email Marketing Programs, Advertising (video, print, digital, OOH), Search Marketing, Paid Social Media Marketing, Paid Branded Content, Website, and Internal Creative/Design Services.

Build, maintain and manage the Media Lab, working with other marketing function to ensure that content and demos are consistently fresh and relevant

Set-up and manage Advisory Board/Council

Manage industry org involvement and board participation

Manage investment and resource allocations to support corporate ticketing and events such as concerts, sports (including but not limited to: super bowl)

Achieve targeted results and ensure timely and effective execution of marketing tactics and programs in compliance with budgetary guidelines

Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs

Develop and prepare key messaging and presentation material for senior management

Identify, interpret, and capitalize on marketing trends

Creating compelling, high-impact content for the web, marketing campaigns, press and sales tools

Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent

Manage marketing budget

Qualifications/Experience:

·Bachelor’s degree in related field. MBA from top program preferred

·10-15 years of experience with 5 years of experience in or related to the digital media and television technology industry

·Track record of bringing to market and scaling various technology and media solutions

·Excellent written and oral communication skills

·Executive presence and in support of internal and external visibility and market exposure

·Must be comfortable working closely with customers, senior sales executives and media

·Excellent time and project management abilities

Note: Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.

Company info

AT&T Inc.
Website : http://www.att.com

Company Profile
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

Similar Jobs:
AVP, Client Reporting
Location : New York City, NY
Job Description Our Global Operations organization includes, among others, Client Reporting which is a part of the Reporting Solutions team. The Client Reporting team supports our institutional, high net worth and retail channels ...
Area Vice President-Casualty Practice
Location : New York City, NY
Area Vice President-Casualty Practice','43140','!*! Arthur J. Gallagher & Co., one of the world's largest insurance brokers, provides a full range of retail and wholesale property/casualty (P/C) brokerage and alternative risk tran...
VP of Development & External Affairs
Location : New York City, NY
Position Summary Reporting to the CEO/Executive Director, the Vice President of Development and External Affairs will develop and manage the Center’s fundraising strategies and serve as liaison to the Center’s external partners...
By using Employment Crossing, I was able to find a job that I was qualified for and a place that I wanted to work at.
Madison Currin - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
CLevelCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
CLevelCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 CLevelCrossing - All rights reserved. 168