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Job Details

Vice President Data Insights

Company name
A Place For Mom, Inc

New York City, NY, United States

Employment Type

Clevel, Executive, Ecommerce, 100k

Posted on
Sep 16, 2021

Valid Through
Dec 30, 2021

Apply for this job


About A Place For Mom
A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing insight-driven and personalized solutions.  Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a quickly growing organization with over 500 advisors connecting more than 300K families every year to one of our community customers.
Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom.  Employees who thrive at A Place for Mom live our values every day and are an important part of our hiring practices:

Focus on Excellence
Act with Integrity & Assume Positive Intent
Drive Outcomes Every Day with Passion and A Sense of Mission
Make the Lives of our Families and Customers Better, Easier and More Successful
Realize the Full Potential in Each Team Member.  Work as a Single Supportive Team

Company Leader
Larry Kutscher - Chief Executive Officer
Larry Kutscher is Chief Executive Officer of A Place for Mom. Larry is a veteran CEO with over 30 years of experience leading digital, technology and service businesses through significant periods of growth and value creation. Prior to this role, he served as Chief Executive Officer of TravelClick, where he drove the company\u2019s overall strategic vision and helped increase the company\u2019s value from approximately $300 million to more than $1.5 billion over eight years.
The Position
We are looking for a seasoned VP of Data Services who will focus on building out a data lake platform. In this role you will create and manage a domain specific data model for our business across the funnel, develop extract transformation and load processes to apply the business logic. You will enable the business to have a near real time view of activity across our workforce and the funnel. You will work with cross functional teams to understand business reporting requirements and enable the platform to support it so that they can create appropriate reports to manage the business. You will create a data platform that enables us to get in the data business with our community customers. You will manage a team of developers, scrum masters, analysts in an Agile environment to aggregate and model our data across the organization. You will oversee the entire data lifecycle by defining and capturing events to track across the organization at various business stages, analyze the raw data, defining system requirements for ETL pipelines, solving data quality, and productionalizing our data warehouse. You will work with all the Product and Technology teams to build real time data driven services that power our workforce management, web recommendation, crm lead assignment, and community matching. In addition, you will work with several business intelligence/analytics teams to provide a consistent data model for their reporting needs.
Who you are
The ideal candidate is a hands-on leader who is experienced in B2B, B2C, lead generation funnel and conversion analytics. They have experience building data platforms (warehouse/lake) to consolidate, transform and enrich data to enable business reporting, product analytics, development of product features and build reporting capabilities for external customers.
What you will do

Responsible for the group\u2019s strategy and roadmap, collect and define business requirements, define outcomes, prototype, work with product and engineering teams to deliver on business outcomes.
Ensure performance, quality, and accuracy of our data.
Work with the product team to define analytics to measure the desired outcome of product features.
Designing experiments to measure the impact of new features on our CRM platform
Lead data engineering and analytics technology strategy across the teams
Lead the team to deliver platform capabilities for community matching and lead assignment

Required skills and competencies

Experience in lead generation, web analytics, B2B analytics, commerce, and funnel conversion across diverse industries
Hands on experience in web analytics tools, machine learning algorithms, extract transform and load technologies, business intelligence tools, data warehouse/lake analytics
Expertise in business domain driven data modeling
Demonstrated expertise in creating near real-time reporting infrastructure
Experience in implementing data management platform (DMP) or customer data platforms (CDP)
Experience in managing team of developers, and business analysts
Have the ability to communicate in a clear and effective manner and the skills to engage broadly with cross-functional teams of diverse skills & mindsets to influence the overall strategy of the product.
Ability to think holistically about the customer journey, from our web site to our call centers, our community partners and beyond.
Ability to think big picture, but you can roll up your sleeves to solve what is in front of you.
A collaborator at heart with a firm belief that it takes multiple points of feedback and perspective to develop the right strategy.
Ability to analyze product performance data and generate actionable insights.
Experienced in working using Agile (SCRUM) methodology.
Experienced in designing and implementing A/B tests.
Open to travel.


Company info

A Place For Mom, Inc
Website :

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