SVP, Analytics Leader - Strategic Customer Communications','18040059','!*!Citi Branded Cards North America (N.A.) is the market leader in the credit card industry. With a pre-eminent global brand and franchise, Citi maintains its leadership position by delivering best in class products, advanced services and payment systems that address clients’ evolving needs.
Critical to the success of Citi’s branded credit card business the new role of Analytics Leader- Strategic Customer Communications has been created. This highly visible and strategic position will play a crucial role in maximizing customer engagement, reducing attrition, improving profitability (through analytics) and driving customer communications strategies.
Partnering with Marketing, Product teams, and other key functional areas, this person will drive the transformation of existing product based programs to extremely impactful customer centric strategies.
This role is accountable for:
Rationalizing existing communications; prioritizing omni-channel messages to reduce clutter and increase customer engagement
Developing and deploying new customer centric sales engagement strategies
Aligning 360 / Omni-Chanel communications
Driving continual improvement; fulfill multiple customer objectives over time, from funding, payment, and servicing needs that maximize customer lifetime value
Provide analytic thought leadership. Manage project planning - define scope, direct and prioritize resources, deliver on time and generate the best outcome.
Develop analytically derived omni-channel targeting, offer, and communication strategies that drive profitable long-term customer engagement.
Collaborate / influence business partners to implement strategies capitalizing on opportunities identified through analytics. Communicate clearly and effectively with business partners and senior leaders.
Create a test and learn agenda that allows Citi to optimize targeting, offers, and timing of communications. Maximize learnings and minimize business costs
Build industry leading statistical targeting and behavioral models that enable customer centric strategies
Ensure control processes are robust','!*!
Graduate level degree required with background in Statistics, Economics, Engineering, or similar discipline.
6 years working experience in an quantitative field, Financial/Credit Card industry preferred
Deep modeling expertise and experience with R, Python, H2O, etc.
Strong analytical thinking, practical problem solving abilities, and partnership skills.
Ability to communicate and influence senior leadership
Willing to learn and can-do attitude','Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity','Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity','Citi won’t discriminate against anyone for discussing pay, but those with access to pay data in their work can’t disclose it unless responding to complaints/investigations or legal requirements.','Citi won’t discriminate against anyone for discussing pay, but those with access to pay data in their work can’t disclose it unless responding to complaints/investigations or legal requirements.','NAM-USA-DE-Wilmington','NAM-USA-NY-Long Island City','Decision Management','Full-time','Master's Degree','Day Job','Regular','Yes, 10 % of the Time','','','SVP, Analytics Leader - Strategic Customer Communications'