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Savings - Deposit Marketing - Marketing Acquisition Vice President - Chicago IL

Company name
Goldman Sachs Group, Inc

Location
Chicago, IL

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\u003Ch2 class=\iCIMS_InfoMsg iCIMS_InfoField_Job\\u003E

MORE ABOUT THIS JOB

\u003C/h2\u003E\u003Cdiv class=\iCIMS_InfoMsg iCIMS_InfoMsg_Job\\u003E\u003Cdiv class=\iCIMS_Expandable_Container\\u003E\u003Cdiv class=\iCIMS_Expandable_Text\\u003E\u003Cp \u003E\u003Cspan \u003E\u003Cstrong\u003E\u003Cspan \u003EConsumer and Commercial Banking (CCBD)\u003C/span\u003E\u003C/strong\u003E\u003C/span\u003E\u003C/p\u003E\u003Cp \u003E\u003Cspan \u003EConsumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.\u003C/span\u003E\u003C/p\u003E\u003Cp \u003E\u003Cspan \u003E\u003C/span\u003E\u003C/p\u003E\u003Cp \u003E\u003Cspan \u003E\u003Cstrong\u003E\u003Cspan \u003EDigital Finance Description\u003C/span\u003E\u003C/strong\u003E\u003C/span\u003E\u003C/p\u003E\u003Cp \u003E\u003Cspan \u003EDigital Finance, a subdivision of CCBD, is composed of the firm's digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm's first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 147-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity. \u003C/span\u003E\u003C/p\u003E\u003Cp \u003E\u003Cspan \u003E\u003C/span\u003E\u003C/p\u003E\u003Cp \u003E\u003Cstrong\u003E\u003Cspan \u003ESummary\u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp \u003E\u003Cspan \u003EIn your role as VP, Marketing Acquisitions you will own and manage Marcus US Deposits digital acquisition channel strategy, talent, and production. You will report to the VP, Marcus US Deposits Marketing and closely cooperate with multiple functions across CCBD, and develop and execute digital marketing tactics to achieve targeted deposit volume while mitigating acquisition cost.\u003C/span\u003E\u003C/p\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Ch2 class=\iCIMS_InfoMsg iCIMS_InfoField_Job\\u003E

RESPONSIBILITIES AND QUALIFICATIONS

\u003C/h2\u003E\u003Cdiv class=\iCIMS_InfoMsg iCIMS_InfoMsg_Job\\u003E\u003Cdiv class=\iCIMS_Expandable_Container\\u003E\u003Cdiv class=\iCIMS_Expandable_Text\\u003E\u003Cp \u003E\u003Cstrong\u003E\u003Cspan \u003EEssential Responsibilities\u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EDevelop, manage and adapt acquisition marketing strategy to achieve achieving deposit volume and acquisition cost targets.\u003C/li\u003E\u003Cli\u003EManage digital agency, financial aggregator and paid search vendors to optimize performance, with emphasis on conversion rates for new accounts.\u003C/li\u003E\u003Cli\u003EDevelop and oversee media tactics to drive traffic to the website and call center.\u003C/li\u003E\u003Cli\u003EPartner with Digital product management to determine appropriate tools/elements within the marketing technology platform designed to measure and optimize marketing results.\u003C/li\u003E\u003Cli\u003EManage all processes associated with digital acquisition campaign creation/approval, traffic generation, conversion, and testing/optimization.\u003C/li\u003E\u003Cli\u003EHire, train, and manage a team required to deliver digital acquisition marketing results.\u003C/li\u003E\u003C/ul\u003E\u003Cp \u003E\u003Cstrong\u003E\u003Cspan \u003EQualification/Requirements\u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor's degree.\u003C/li\u003E\u003Cli\u003E15 years of marketing experience.\u003C/li\u003E\u003Cli\u003EExperience in direct \u0026 digital response marketing, performance marketing, online media, user experience (or related areas).\u003C/li\u003E\u003Cli\u003EProficient use of Microsoft Office Suite to include Word, Excel, Outlook, and PowerPoint.\u003C/li\u003E\u003Cli\u003EIn order to be considered for this role, you must be willing and able to do limited travel.\u003C/li\u003E\u003C/ul\u003E\u003Cp \u003E\u003Cstrong\u003E\u003Cspan \u003E Desired \u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor's degree in Business or Marketing.\u003C/li\u003E\u003Cli\u003EMBA.\u003C/li\u003E\u003Cli\u003E10 years of web and/or digital marketing experience.\u003C/li\u003E\u003Cli\u003EPrior (online) marketing experience in the financial services industry.\u003C/li\u003E\u003Cli\u003EPrior experience in direct-to-consumer direct response marketing.\u003C/li\u003E\u003Cli\u003EPrior experience with web marketing tools.\u003C/li\u003E\u003Cli\u003EPrior experience managing within and across teams.\u003C/li\u003E\u003Cli\u003EExpertise in search engine marketing (SEO/PPC), email, and display advertising.\u003C/li\u003E\u003Cli\u003EExpertise in designing and managing direct response marketing processes and measurement systems from scratch.\u003C/li\u003E\u003Cli\u003EStrong knowledge of consumer banking products with emphasis in online banking.\u003C/li\u003E\u003Cli\u003EKnowledge of attribution systems and services.\u003C/li\u003E\u003Cli\u003EExcellent communication, negotiation and presentation skills.\u003C/li\u003E\u003Cli\u003EStrong problem-solving, project management, and program management skills.\u003C/li\u003E\u003Cli\u003EStrong analytical skills, with demonstrated experience in interpreting data and translating into insight-driven strategies.\u003C/li\u003E\u003Cli\u003EAbility to interact and influence at all levels and across functions within an organization.\u003C/li\u003E\u003Cli\u003EAbility to develop excellent relationships at all levels within an organization.\u003C/li\u003E\u003Cli\u003EAbility to balance strategic focus with tactical implementation/execution.\u003C/li\u003E\u003Cli\u003EAbility to effectively manage multiple projects at the same time.\u003C/li\u003E\u003Cli\u003EStrong sense of detail and urgency, with the ability to motivate others to deliver.\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Ch2 class=\iCIMS_InfoMsg iCIMS_InfoField_Job\\u003E

ABOUT GOLDMAN SACHS

\u003C/h2\u003E\u003Cdiv class=\iCIMS_InfoMsg iCIMS_InfoMsg_Job\\u003E\u003Cdiv class=\iCIMS_Expandable_Container\\u003E\u003Cdiv class=\iCIMS_Expandable_Text\\u003E\u003Cp \u003E\u003Cspan \u003EThe Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.\u003C/span\u003E\u003Cbr /\u003E\u003Cbr /\u003E\u003Cspan \u003E\u0026copy; The Goldman Sachs Group, Inc., 2018. All rights reserved \u003C/span\u003E\u003Cspan \u003EGoldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.\u003C/span\u003E\u003C/p\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E,datePosted:2018-05-16,employmentType:FULL_TIME,industry:Other,hiringOrganization:{@type:Organization,name:Goldman Sachs},identifier:{@type:PropertyValue,name:Goldman Sachs,value:2018-45571},jobLocation:{@type:Place,address:{@type:PostalAddress,addressCountry:US,streetAddress:,addressLocality:Chicago,addressRegion:IL,postalCode:60601}}}

Company info

Goldman Sachs Group, Inc
Website : http://www.goldmansachs.com

Company Profile
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals.

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