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VP Strategy

Location
Chicago, IL

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VP, Strategy
in
Chicago
Illinois
Overview:
We are looking for a flexible leader with equal parts media horsepower and business acumen. The ideal candidate will be as comfortable presenting to senior clients as they are diving deep into the details of a tactical media plan. Digital and traditional understanding is required to thrive in this omnichannel planning environment. They must understand how to motivate a core team, partner agencies, and clients to tackle common challenges.
Responsibilities:
Strategic account and client leader who will need to straddle the worlds of business and media
Build a clear vision of how consumers are interacting with different mediums and how brands can better connect with them
Organize, concept, and develop relevant connections points that live in media environments
Forge relationship across internal specialist teams to bring clarity to cross-channel media plans
Analyze audience messaging and targeting approach to create business opportunities
Omnichannel thinking planned, deployed, and optimized in a real time environment
Interagency lead between Publicis family brands as well as partner agencies of client
Digital and traditional media thought leadership and team instruction
Analyze and plan for business market trends, as well as research and analyze marketplace and media data
Stay on top of industry standards, new media programs/opportunities and so that s/he can advise on new ways to reach targets
Responsible for designing and managing projects and resources for subsidiaries/business unit
· Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management).
· Providing staffing recommendation and daily supervision to all accounts.
· Directs the long-range planning and development of programs to ensure best use of organizational resources
· Participates in new business efforts including development of new business opportunities and new business pitches.
Management/Supervisory Responsibilities:
Number of Direct Reports: up to 10
Number of Indirect Reports / Lateral Influence: Many
Communicates With:
Internal: Partners with other Strategy members, strategic resources, activation partners, finance and human resources
External: Significant client, partner agency, and vendor interaction and accountability
Budgetary Responsibilities:
Strategic leadership and accountability for budgeting, controlling costs, planning and scheduling around cost concerns for business unit
Qualifications:
To perform this job successfully an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
· Digital and traditional media fluency
· Proven experience and success in presenting plans to client and influencing top level client decisions related to media strategy and implementation
· Excellent leadership, management and motivational skills
· Excellent organizational, interpersonal and quantitative/analytical skills
· Strong client presentation skills and business writing skills
· Demonstrated expertise in strategic planning and client relations
· Detail-oriented and proven ability to thrive in a fast paced environment.
Education/Experience:
· Bachelor’s Degree
· Demonstrated media planning experience & leadership
· Progressively responsible experience in people management and leadership
· Proven record of building teams or technology
· Prior management of performance or acquisition based models
Business Competencies:
Understanding of Digital Planning tools / Media Tools
Advanced Skills with
· Social Platform tools for Audience Sizing like Facebook Audience Insights/Power Editor
· Analytics tools like Google Analytics, Omniture
· Research tools like Simmons, MRI, GWI, Kantar, Comscore
· Search tools like SEM Rush, Google Search Trends, AdWords
· Audience creation tools like Adobe Audience Manager, BlueKai and Krux
Able to work with internal research team to develop learning plans for client
Able to develop, implement and execute strategy to define future direction business unit
Able to guide others in defining high level strategy for business unit
Able to plan, conduct, assign and meet obligations for business unit
Able to design and manage projects, resources, stakeholders, participants and deadlines for business unit
Able to develop and learn advanced skills in area of specialization
Able to provide leadership, coaching and mentoring of employees within business unit
Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
Able to manage multiple segments and functional areas for business unit
Able to design and manage projects, resources, stakeholders, participants and deadlines for business unit
Able to direct long-range planning and the development of programs to maximize organizational resources
Able to manage multiple segments and functional areas for business unit
All your information will be kept confidential according to EEO guidelines.
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