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Vice President Public Relations Communications and Brand Management

Location
Portland, OR

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Reporting to the Regional President, this position has regional responsibility to achieve the Region-s mission and overall business objectives, with particular focus on the deployment, promotion and protection of the powerful **MEMBERS ONLY**SIGN UP NOW***. national brand with internal and external stakeholders and support of regional membership growth. The regional Vice President is responsible for advocating on behalf of the **MEMBERS ONLY**SIGN UP NOW***. brand with internal colleagues, external stakeholders, and the media across all communications channels and vehicles. This position also plays an important role in working with peers across all **MEMBERS ONLY**SIGN UP NOW***. regions and with the national leaders in brand management and strategy, public relations, community health, marketing and communications. The regional Vice President directly oversees the marketing, corporate/internal communications, advertising, public relations, and issues management functions for the Northwest region. The position requires considerable leadership and communications strategy expertise in a number of key areas including: Brand strategy to promote the **MEMBERS ONLY**SIGN UP NOW***. brand and model of care in the Northwest. Advertising strategy for the local market that aligns with national messaging campaigns. Executive communications for the Northwest regional president and joint leadership team. Public relations and media relations with local media and key external stakeholders. Internal communications to engage the region-s employees and physicians in improving performance to meet business objectives. Issues management to protect **MEMBERS ONLY**SIGN UP NOW***.-s brand in the Northwest. Marketing strategy to achieve membership growth within various lines of business. Business strategy to lead and prioritize the work of the community benefit work units. Communications strategy to promote and enhance the work of the region-s Community Health strategy.

Essential Responsibilities:

  • The incumbent promotes **MEMBERS ONLY**SIGN UP NOW***.-s mission -to provide affordable, high-quality health care services and improve the health of our members and the communities we serve- through: internal communications, public relations, and marketing activities coordinated with the senior leadership in the Health Plan and the Medical Group. Principle accountabilities include:
  • Directs and oversees the marketing message/communications strategy and plan needed to deliver the business goals in the Northwest. Develops and implements a proactive media plan to support the region-s business goals and marketing efforts.
  • Develops and implements a strategic communications plan to support regional leadership, operations, employee/physician engagement and brand strategy.
  • Manages advertising, public relations, and other community engagements, working collaboratively with national advertising and public relations teams.
  • Oversees issues management and works collaboratively with National Issues Management
  • Creates strategic linkages, alliances and integration within principle areas of responsibility, with the Region-s other strategic objective areas and in the community in the form of strategic partnerships that leverage influence, investment or impact.
  • Assures effective alignment and coordination of all communications (face-to-face, online and print).
  • In collaboration with regional and national Community Health leaders, helps guide community relations activities to ensure that the organization is viewed as a committed and enduring neighbor
  • Coordinates all activities, funding and partnerships to ensure that the organization is viewed as a civic leader committed to ensuring the economic and social vibrancy of the Northwest region.
  • Actively participates in the Integrated Marketing and Communications Enterprise Team to bring regional perspective to the work and help ensure success in every KP region.

    Basic Qualifications:
    Experience
  • Minimum ten (10) years ofprogressively responsible communications, public relations, and a strong understanding of the business needs and competitive challenges of the health care industry are required.
    Education
  • Bachelor-s degree required, preferably in a business, communications, or health related field.
    License, Certification, Registration
  • N/A.

    Additional Requirements:
  • Demonstrated deep understanding of community health needs (preferably in the Northwest).
  • A seasoned executive with a sophisticated approach to motivating employees and peers; demonstrated ability to serve as a trusted advisor and strong and collaborative leader.
  • Broad knowledge of the technical elements involved in marketing, communications, public relations, issues management and advertising.
  • Demonstrated expertise in managing internal communications in a very large, highly complex organization.

    Preferred Qualifications:
  • Master-s degree highly preferred.


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