Reporting to the Regional President, this position has regional responsibility to achieve the Region-s mission and overall business objectives, with particular focus on the deployment, promotion and protection of the powerful **MEMBERS ONLY**SIGN UP NOW***. national brand with internal and external stakeholders and support of regional membership growth. The regional Vice President is responsible for advocating on behalf of the **MEMBERS ONLY**SIGN UP NOW***. brand with internal colleagues, external stakeholders, and the media across all communications channels and vehicles. This position also plays an important role in working with peers across all **MEMBERS ONLY**SIGN UP NOW***. regions and with the national leaders in brand management and strategy, public relations, community health, marketing and communications. The regional Vice President directly oversees the marketing, corporate/internal communications, advertising, public relations, and issues management functions for the Northwest region. The position requires considerable leadership and communications strategy expertise in a number of key areas including: Brand strategy to promote the **MEMBERS ONLY**SIGN UP NOW***. brand and model of care in the Northwest. Advertising strategy for the local market that aligns with national messaging campaigns. Executive communications for the Northwest regional president and joint leadership team. Public relations and media relations with local media and key external stakeholders. Internal communications to engage the region-s employees and physicians in improving performance to meet business objectives. Issues management to protect **MEMBERS ONLY**SIGN UP NOW***.-s brand in the Northwest. Marketing strategy to achieve membership growth within various lines of business. Business strategy to lead and prioritize the work of the community benefit work units. Communications strategy to promote and enhance the work of the region-s Community Health strategy.