Vice President Marketing - Cold Chain','18011695','United States-Ohio-Sidney','United States-Georgia-Atlanta','Marketing','Aug 9, 2018','!*!Description
Reporting to the Group Vice President for Cold Chain and in collaboration with the entire executive staff, the Vice President - Cold Chain Marketing is responsible for market strategy and execution for the $1B Cold Chain organization. He/she will:
Lead the strategic marketing direction across the Cold Chain vertical market teams.
Work with vertical market leaders to validate strategic plans and build go-to-market strategies.
Lead Cold Chain product and solution commercialization efforts that demonstrate success via measurable outcomes linked to financial and business objectives.
Direct Cold Chain marketing communications and industry stewardship in North America, and harmonize global initiatives.
The Vice President - Cold Chain Marketing must be a proven, highly effective leader with demonstrated business and team efficacy. With over 10 years of B2B marketing experience, and a deep knowledge of commercialization, he/she will have proven experience in driving strategy, executing strategic and marketing communications and brand initiatives and delivering commercial success. Strategy
Establish strategic marketing direction, including defining what the Cold Chain is and does. Partner with the vertical marketing leaders to develop a holistic go-to-market plan.
Create a leading market position within each vertical market and develop the capabilities needed to create implementable market strategies including segmentation, solution and product market proposals and pricing strategy.
Drive alignment with our product-focused Solutions organization on commercial strategy. Build business case and rationale for prioritizing product development roadmap across verticals.
Lead branding and customer experience initiatives, including marketing communications.
Lead alignment with Cold Chain global marketing leadership council, to continue development of consistent cold chain message/experience across North America, and in communication with Cold Chain global teams, the Commercial & Residential Solutions group, and Emerson corporate marketing.
Partner with each Vertical Market leader to develop a viable and pragmatic go-to-market strategy, and execute measurable commercial activities to deliver plan results.
Enable and support commercial, vertical market team execution on product and solution programs, instilling best practices and disciplined accountability for key program items and milestones.
Align marketing tasks, messaging, and campaigns with key initiatives across the cold chain to maximize exposure and effectiveness of the team.
Create process for alignment and distributed work on integrated marketing communication tasks including trade shows, digital marketing, advertising and lead generation, websites, collateral, sponsorships and similar work.
Directly manage and lead all integrated marketing activities across all media and environments.
Implement our CRM and overall digital customer experience plan across Cold Chain.
Implement our market research priorities and tasks.
Align all Cold Chain and Solutions staff around a common, Cold Chain vision.
Engage directly with customers and industry, from C-suite to technician.
Prioritize and support market, customer, solution and product research.
Capture current product directions and near to medium-term product and solution needs.
Travel: 40-75%, depending on tasks at hand
Position Location: Sidney/Dayton, Ohio or Atlanta, Georgia. ','!*!Requirements
Ten plus (10 ) years product, marketing, or strategic leadership in a B2B environment including 5 years' experience in commercialization or product marketing.
Demonstrated ability to rapidly understand technical products and solutions and work with engineers responsible for them.
Marketing or technical undergraduate degree preferred.
MBA or equivalent business experience with strong financial and analytical competency.
Direct staff leadership, as well as leadership experience and demonstrated efficacy in a highly matrixed enterprise environment.
Strong communication skills and an ability to hold conversations with executives and line workers.
Strong work ethic and ability to work both with teams and independently.
No calls or agencies please. Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace **** (V/TTY/TDD) or by sending an email to ****.','!*!About EmersonImagine being surrounded by intelligent, driven, and passionate innovators all working toward the same goal—to create groundbreaking solutions that leave our world in a better place than we found it. Emerson is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure.A dynamic environment is what you’ll discover at Emerson, a Fortune 500 company with $14.5 billion in sales and 155 manufacturing locations worldwide. Together, we’re changing the world, and we have all the resources to help you achieve your professional goals.Whether you’re an established professional looking for a career change, an undergraduate student exploring options, or recently received your MBA degree, you’ll find a variety of opportunities at Emerson. Join our team and start your journey today.
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